Open seat · Marketing · Branson, MO
Marketing Manager
Own the number of leads Big Chief gets every week. Run every channel: content, the website, Google, mailers, referrals, canvassing and events, all for exterior work.
- Pay
- $55k to $65k a year, by tier
- Type
- Full time · Exempt
- Reports to
- General Manager
- Vehicle
- Shared office vehicle when needed
Why this seat exists
What a great Marketing Manager does here.
The Marketing Manager owns the number of leads Big Chief gets every week. You lead the Monday sales and marketing meeting and run every channel: content, the website, Google, mailers, referrals, canvassing and events, all for exterior work.
The weekly lead target is the revenue goal ÷ average ticket ÷ close rate ÷ 52: about 16 leads a week at $5M, $15k and 40%.
- Reports to
- General Manager (the Owner until that seat is hired)
- Leads
- Content & Design Specialist, Canvassers
- Works most with
- Sales Manager, Inside Sales, Superintendents
- Hours
- 8:00 AM to 5:00 PM, Monday to Friday, plus events
Success looks like
- Leads at 105% of the weekly target or better, canvassing included.
- At least 22% of company leads ending in a signed job, at or under the budgeted cost per lead.
- Half of all paid jobs with a review.
A day in this seat
Your daily schedule.
- 7:45 AMPulse Marketing page: yesterday's leads by source against the target, new Google reviews and QR scans.
- 8:00 AMMorning meeting. You lead Monday's sales and marketing meeting.
- 8:30 AMClear the content queue: approve or send back the content forms items and the "Approve the project story and publish" tasks.
- 9:00 AM to 12:00 PMCampaigns: mailers, website and Google posts, review replies, ads.
- 1:00 PM to 3:00 PMLead the Content & Design Specialist and the canvassers: territories, shifts and events.
- 3:00 PMSpend and results tracking against the month's budget.
- 4:30 PMTomorrow's canvass territory set, and zero overdue tasks.
The rhythm
Your week, month and quarter.
- Monday
- Lead the sales and marketing meeting: target areas, mailers, message, lead count vs. target
- Tuesday
- One-on-ones with the Content & Design Specialist and each canvasser
- Wednesday
- Website and Google Business Profile check; reply to every new review
- Thursday
- Production meeting: jobs starting soon for yard signs, before shots and neighbor mailers
- Friday
- Weekly marketing report to the General Manager; post the next week's canvass shifts
- By the 5th of each month
- Enter last month's marketing spend, the budgeted cost per lead, the weekly lead target and the website lead target in Pulse; check Thanks.io credits
- Monthly
- Campaign calendar for the next month; events booked
- Quarter end
- Tier review; plan the quarterly community give-back with the General Manager
The job, step by step
Exactly what this seat does.
This is the same step-by-step list that goes in the Marketing Manager employment agreement, so there's never a question about what the job is.
01The lead number
- By the 5th of each month, set the weekly lead target in Pulse from the revenue goal, average ticket and close rate.
- Every Monday, bring last week's leads by source (website, QR, Google, mailers, referral, canvassing, events) against the target.
- Any week under target: bring a written plan to the meeting for the extra leads, with the channel, the date and the cost.
02Campaigns
- Keep a month-ahead campaign calendar: neighbor mailers around active jobs, insurance-neighbor mailers ("see whether your home qualifies for coverage"), the referral offer ($250 plus gift cards to The Social Birdy and Texas Roadhouse), past-customer touches, and seasonal pushes.
- Every campaign is for exterior work only: roofing, gutters, siding, windows, doors and decks.
- Lead every message with the easy payment options, told in a fun, friendly way.
- Never market Big Chief as storm restoration. Talk about storm-proof, low-maintenance systems built for Ozarks weather.
03Thanks.io
- Keep the job-card campaigns running: the referral gift card at Initial Inspection Set, Thanks for Having Us after the visit, and the canvass cards.
- Handle every hand-mail email the Zap sends you within 2 business days.
- Check credits every Monday, and ask the General Manager to reload before they run out.
04Website and Google Business Profile
- Reply to every Google review within 1 business day, in Big Chief's voice.
- Post to Google Business Profile at least weekly; the Project Stories Zap posts finished jobs once you approve them.
- Keep the website's service pages and free-estimate page current, and every form going to the Zapier webhook.
- Keep the office number, (417) 240-7886, on everything customers see.
05Job content (the content forms)
- Signed: the Content plan task: fill the JobNimbus form for every job worth showing.
- Scheduled: before shots. In Production: during shots. Walkthrough: after shots.
- Completion Docs or Pending Payments: approve the project story and publish it within 7 days of the walkthrough, so Content Posted fills in.
- 30 days later: add the 30-day results to the JobNimbus form.
- The Content & Design Specialist does the work; you check and approve it.
06Reviews
- The review link goes out by hand, and only after the homeowner says they're happy (the Superintendent's walkthrough text asks how it went).
- When a review comes in, check Review Received is marked on the job that week.
07Canvassing and events
- Assign canvass territories around active and just-sold jobs, and post shifts by Friday.
- Get any solicitor permit a city requires before canvassers knock there.
- Book home shows, partner and community events, and staff them.
08Budget and messaging
- Enter last month's marketing spend from QuickBooks in Pulse by the 5th.
- Customer messages come only from Ellie at Big Chief and never name a team member; keep every new template to that rule.
- Report every Friday to the General Manager: leads by source, cost per lead, lead-to-signed, reviews, and next week's plan.
Pay, tiers and how you're measured
Earn the next tier with your numbers.
Tier 1 · start
$55k
Tier 2
$60k
Tier 3
$65k
You start at Tier 1 ($55k) unless your offer letter says otherwise. Hold the next tier's column for two quarters in a row, after six months in your tier, to earn it.
$55,000 to $65,000 per year, paid as a salary. This seat is salaried and exempt from overtime. Nobody at Big Chief earns commission; the team shares in the profit together.
| KPI | How it's measured | Tier 1 · $55k | Tier 2 · $60k | Tier 3 · $65k |
|---|---|---|---|---|
| Leads vs. target | All company leads, canvassing included, ÷ target | 105% | 115% | 125% |
| Lead to signed | Signed ÷ company-generated leads | 22% | 25% | 28% |
| Cost per lead | Marketing spend ÷ company-generated leads, against the budgeted cost per lead (both entered in Pulse) | At budget | 10% under | 20% under |
| Reviews | Paid jobs with Review Received | 50% | 60% | 70% |
Where this seat leads
Career path and your first 90 days.
Marketing Coordinator → Marketing Manager. Past Tier 3, growth comes with a bigger scope as Big Chief adds locations.
Days 1 to 30
Learn every channel, the Zaps that feed Marketing, and the Pulse Marketing page; lead the Monday meeting from week 2; enter the month's numbers in Pulse.
Days 31 to 60
Publish the campaign calendar; every finished job's story posted within 7 days of walkthrough.
Days 61 to 90
Leads at or above the weekly target for the month, with cost per lead at budget.
Is this you?
Who does great in this seat.
This seat fits you if
- You want your work measured by leads, not likes
- You like running a weekly meeting and a plan
- You love local, community marketing
It isn't for you if
- You'd rather only design than own a number
- You want to work fully remote
What we look for
- 3+ years running marketing for a local service business, home improvement preferred
- Works from the numbers: leads, cost per lead and lead-to-sold
- Hands-on with Google Business Profile, a website and social
- Can lead a Canvasser and a content specialist
- Clear writer and organized planner
Not this seat's job
- Answering the phones or booking inspections (Inside Sales does), quoting prices, or running jobs.
Every seat at Big Chief owns its own work. Anything outside your seat goes to the seat that owns it.
Benefits
Taking care of the people who take care of homes.
Paid time off
0 to 2 years of service: 15 days per year. 3 to 5 years: 18 days per year. 6 to 9 years: 21 days per year. 10 or more years: 26 days per year.
Christmas break
The company closes from Christmas Eve through New Year's Day, and it is paid for everyone.
TableRock Health
Big Chief pays 100% of a TableRock Health direct primary care membership for every employee, spouse and dependent.
401(k)
A 401(k) through our PEO, with a 100% match on the first 4% you save.
Life insurance and disability
Company-paid $50,000 life insurance and short-term disability.
Profit share
A quarterly share of profit above plan.
The Better Life Fund
After 90 days we contribute $500 per year, after 2 to 4 years $1,000 per year, and after 5 or more years $2,000 per year toward your goals.
Paid training
Paid training on every system and process in your seat, plus a written agreement that spells out the job.
How hiring works
Six steps, and you'll always know where you stand.
- 01
Apply
About 5 minutes. Tell us about you and the seat you want.
- 02
Fit Assessment
About 15 minutes on how you like to work. It helps us match you to the right seat, even if it's not the one you applied for.
- 03
Phone call
A short call to answer your questions and ours.
- 04
Interview
At our Branson office, with the seat's manager.
- 05
Ride-along or working interview
See the seat for real, and let us see you in it.
- 06
Offer and seat agreement
Your offer comes with the written agreement for your seat: duties, schedule, KPIs and pay tiers.
Ready?
Apply for Marketing Manager.
About 5 minutes for the application, then the 15-minute Fit Assessment. Read this page first: the application asks about it.
Protect the house once. Enjoy it for good.
We have several payment options. Split your project into easy monthly payments, or do it now and pay later.
Every Free Estimate includes a gift card to both Texas Roadhouse and The Social Birdy.