Open seat · Marketing · Branson, MO
Content & Design Specialist
Turn every finished job into proof that sells the next one: photos, video, project stories, posts, mailers and signs that bring in website and social leads.
- Pay
- $38k to $45k a year, by tier
- Type
- Full time · Overtime-eligible
- Reports to
- Marketing Manager
- Vehicle
- Shared office vehicle when needed
Why this seat exists
What a great Content & Design Specialist does here.
The Content & Design Specialist turns every finished job into proof that sells the next one: photos, project stories, posts, mailers and signs that bring in website and social leads.
- Reports to
- Marketing Manager
- Works most with
- Superintendents and Design Consultants (job photos), Inside Sales (web leads)
- Hours
- 8:00 AM to 5:00 PM, Monday to Friday, with job-site shoots inside those hours
Success looks like
- At least 90% of completed jobs posted within 7 days of the walkthrough.
- Website leads at or above the monthly target.
A day in this seat
Your daily schedule.
- 8:00 AMMorning meeting.
- 8:30 AMMarketing board: jobs in Scheduled (before shots), In Production (during), Walkthrough (after), and Completion Docs or Pending Payments (story due).
- 9:00 AM to 12:00 PMShoot or collect photos on job sites, then edit.
- 1:00 PM to 3:30 PMBuild project stories, posts, website updates, mailers and signs.
- 3:30 PMPublish what the Marketing Manager approved and schedule the social posts.
- 4:30 PMEvery content task updated, and zero overdue tasks.
The rhythm
Your week, month and quarter.
- Monday
- Sales and marketing meeting: this week's content plan
- Tuesday
- One-on-one with the Marketing Manager
- Wednesday
- Website and Google Business Profile updates
- Thursday
- Production meeting: upcoming starts that need before shots
- Friday
- Report to the Marketing Manager: stories published, posts, website leads
- Monthly
- Next month's content calendar; 30-day results on last month's jobs
- Quarter end
- Tier review
The job, step by step
Exactly what this seat does.
This is the same step-by-step list that goes in the Content & Design Specialist employment agreement, so there's never a question about what the job is.
01Plan the content (Signed, the JobNimbus form)
- When a job signs, the Content plan task arrives. Fill the JobNimbus form: is the job worth featuring, what's story, and the shot list.
- Check the homeowner's OK to show their home is noted in JobNimbus before anything goes public.
02Capture (Scheduled, In Production, Walkthrough)
- Before shots: taken before any work starts, by you or by the Superintendent, on every elevation in the shot list.
- During shots: the install details that show quality, like underlayment, flashing, ledger boards and trim.
- After shots: taken at the walkthrough, from the same spots as the before shots.
- Upload every photo to the job in JobNimbus the same day it's taken, and fill the form.
Done when: the JobNimbus forms are complete with photos on the job.
03Publish the project story
- Within 5 days of the walkthrough, write and design the story: the problem, the system we installed and why, and before and after photos.
- Send it to the Marketing Manager through the "Approve the project story and publish" task.
- Once it's approved, publish it to the website and Google Business Profile (the Project Stories Zap posts it and fills Content Posted), then post it to social.
- 30 days later, add the results to the JobNimbus form: views, calls and leads from the story.
Done when: the story is live within 7 days of the walkthrough, and Content Posted is filled.
04Website and social
- At least three social posts a week and one Google Business Profile post a week.
- Every post points to the free-estimate page: bigchiefexteriors.com/free-estimate.
- Keep the website's photos and service pages current.
05Design
- Design Thanks.io mailers, yard signs, door hangers and leave-behinds to the brand: the Big Chief logo and colors (red, copper, tan, black), and a respectful homage to the Osage and the Ozarks outdoors.
- Customer pieces never show internal option names or name a team member.
Pay, tiers and how you're measured
Earn the next tier with your numbers.
Tier 1 · start
$38k
Tier 2
$41.5k
Tier 3
$45k
You start at Tier 1 ($38k) unless your offer letter says otherwise. Hold the next tier's column for two quarters in a row, after six months in your tier, to earn it.
$38,000 to $45,000 per year, paid as a salary. This seat is overtime-eligible: every hour over 40 in a week is paid at time and a half. Nobody at Big Chief earns commission; the team shares in the profit together.
| KPI | How it's measured | Tier 1 · $38k | Tier 2 · $41.5k | Tier 3 · $45k |
|---|---|---|---|---|
| Job content | Completed jobs with Content Posted within 7 days | 90% | 95% | 98% |
| Web and social leads | Leads from the website form ÷ the monthly target (set under Monthly numbers) | 100% | 110% | 125% |
Where this seat leads
Career path and your first 90 days.
Content & Design Specialist → Marketing Manager, when that seat opens.
Days 1 to 30
Learn the Marketing board, the content forms and the brand; shoot three jobs with the Marketing Manager.
Days 31 to 60
Every finished job's story published within 7 days; three social posts a week.
Days 61 to 90
At or above both Tier 1 numbers.
Is this you?
Who does great in this seat.
This seat fits you if
- You love making things look good
- You like a steady pipeline of real projects to shoot
- You want a path into marketing leadership
It isn't for you if
- Deadlines stress you out
- You'd rather not be on job sites
What we look for
- A portfolio of photos, video or design work (send a link with your application)
- Comfortable on job sites shooting before, during and after photos
- Good with Canva, Adobe or similar, and with phone video
- Writes short, clear captions and stories
- Organized: every finished job gets its story within 7 days
Not this seat's job
- Answering leads, quoting prices, or changing anything on a job besides the content fields and forms.
Every seat at Big Chief owns its own work. Anything outside your seat goes to the seat that owns it.
Benefits
Taking care of the people who take care of homes.
Paid time off
0 to 2 years of service: 15 days per year. 3 to 5 years: 18 days per year. 6 to 9 years: 21 days per year. 10 or more years: 26 days per year.
Christmas break
The company closes from Christmas Eve through New Year's Day, and it is paid for everyone.
TableRock Health
Big Chief pays 100% of a TableRock Health direct primary care membership for every employee, spouse and dependent.
401(k)
A 401(k) through our PEO, with a 100% match on the first 4% you save.
Life insurance and disability
Company-paid $50,000 life insurance and short-term disability.
Profit share
A quarterly share of profit above plan.
The Better Life Fund
After 90 days we contribute $500 per year, after 2 to 4 years $1,000 per year, and after 5 or more years $2,000 per year toward your goals.
Paid training
Paid training on every system and process in your seat, plus a written agreement that spells out the job.
How hiring works
Six steps, and you'll always know where you stand.
- 01
Apply
About 5 minutes. Tell us about you and the seat you want.
- 02
Fit Assessment
About 15 minutes on how you like to work. It helps us match you to the right seat, even if it's not the one you applied for.
- 03
Phone call
A short call to answer your questions and ours.
- 04
Interview
At our Branson office, with the seat's manager.
- 05
Ride-along or working interview
See the seat for real, and let us see you in it.
- 06
Offer and seat agreement
Your offer comes with the written agreement for your seat: duties, schedule, KPIs and pay tiers.
Ready?
Apply for Content & Design Specialist.
About 5 minutes for the application, then the 15-minute Fit Assessment. Read this page first: the application asks about it.
Protect the house once. Enjoy it for good.
We have several payment options. Split your project into easy monthly payments, or do it now and pay later.
Every Free Estimate includes a gift card to both Texas Roadhouse and The Social Birdy.